Employees “complained” about it, says the Inspector General. That $630,000.00 is yours and mine.
“Many in the bureau criticize the advertising campaigns as ‘buying fans’ who may have once clicked on an ad or ‘liked’ a photo but have no real interest in the topic and have never engaged further,” the inspector general reported.
The spending increased the bureau’s English-language Facebook page likes from 100,000 to more than 2 million and to 450,000 on Facebook’s foreign-language pages…
In September 2012 Facebook also changed its approach to users’ news feeds, and the expensive “fan” campaigns became much less valuable. The bureau now must constantly pay for sponsored ads to keep its content visible even to people who have already liked its pages. Source: Washington Examiner
If you are among those “liking” the U.S. State Department Facebook Page, please, do the country a favor and “unLike” the wicked thing. Here’s a shortcut – go here and unlike (right now showing 279,000 ‘Likes.’)