Will you be breathlessly waiting for Superbowl 2014 commercials – knowing that details on ObamaCare will be scintillating, brilliant and thought-provoking…with plenty of yuck yucks guffaws belly laughs yuck yucks included? Kathleen Sebelius is giving you a chance at more than just a SuperBowl commercial to promote ObamaCare. How about weekly, at least, and taxpayers get to pay for some of it, some achieved through a “partnership,” always included in ticket prices.
Sebelius said the football league has been “very actively and enthusiastically engaged” in discussions about a partnership to encourage people to enroll in newly available insurance plans.
“We’re having active discussions right now with a variety of sports affiliates” about both paid advertising and partnerships to encourage enrollment, Sebelius told reporters.
HHS is reportedly also in talks with the NBA to promote the law.
Partnerships with sports organizations are especially promising to HHS because the department hopes large numbers of young, healthy men will enroll in the law’s new coverage options.
Attracting young, healthy people will help keep premiums from rising dramatically once the law begins offering new protections for more expensive patients — namely, banning insurance companies from discriminating against people with preexisting conditions.