Days after the up-and-down weekly ratings war last week between Perky Katie anchoring on Good Morning America (GMA) at the same time Sarah Palin anchored on the Today Show, most are ignoring Sarah’s Tuesday win. In the end, no one out here in the audience cares about any of it but Tuesday, with Sarah and Couric. NBC suits are undoubtedly happy that Today won the week’s ratings, but the real news is that Sarah’s ratings were better than Katie’s. Hardly a peep about that little detail in the press. And then there’s news I had not heard. Couric is debuting a new talk show “Katie” this Fall and wants Sarah as one of her first guests. Maybe Sarah will be really busy with something important, like ice fishing.
“Here is a look at the week, day-by-day from MediaBistro. The “Today” show’s best day in Total Viewers was Tuesday, when Sarah Palin guest co-hosted. The best day in the demo was Wednesday, when Ryan Seacrest was on. GMA’s best day in both Total Viewers and the demo was Wednesday, the morning after the “Dancing with the Stars” results show.”
Day Show Viewers A25-54 Show Viewers A25-54
Monday Today 5.11M 2.20M GMA 4.78M 1.76M
Tuesday Today 5.50M 2.21M GMA 5.14M 1.92M
Wed. Today 5.15M 2.25M GMA 5.27M 1.93M
Thurs. Today 5.07M 2.09M GMA 4.64M 1.86M
Friday Today 4.72M 1.93M GMA 4.69M 1.67M
Blogs Get It!
In news I missed, Radar Online says Couric’s new talk show “Katie” will air this Fall and she wants her first guest to be Sarah Palin.