J.C. Penney and Capital One have apparently dropped the Rush Limbaugh show. Today Rush is talking about the count of lost sponsors. He goes through the reality of the math, saying he has 600 stations, 3 hours a day, 5 days a week totalling, conservatively, 18,000 advertisers. Losing 28 or 30 is like “losing a few french fries in your drive-through order.” He also says this is nothing unusual. It goes on everyday – sponsors come and go, especially among 18,000. After I see the transcript at RushLimbaugh.com today I’ll have more, but essentially he explains that some of these companies claiming they have dropped him, have never advertised on his show. They may have advertising dollars placed with the station, but some have had no ads on his show. More later. In the meantime, don’t miss the Carbonite Accountability Project linked below. UPDATE: The pic DOES NOT involve a particular french fry provider with dropping Rush or supporting him. It’s just a photo.
UPDATE 12:16 p.m. CDT: Sandra Fluke’s math reconciled here – guess what? She was right.
UPDATE 12:30 p.m. CDT: About the word “slut”…
UPDATE 2:40 p.m. CDT: WorldNetDaily quoting Rush (read it all here):
“We have three brand-new sponsors that will be starting in the next two weeks,” Limbaugh said this afternoon, adding he was not going to identify them today.
“Two of the sponsors who have canceled have asked to return. We are being very careful about that. I’m not gonna give you any names here. One of them is practically begging to come back.”
Related and Background:
Rush Limbaugh Sponsor Update: 20+ Defect (UPDATE from Rush: 600 stations, 18,000 advertisers. “…it’s like losing a couple of french fries in your drive through.”