I remember a much younger Oprah, ‘back in the day,’ when she was a promoter of hard work, integrity, traditional Christianity – all before the Leftist Hollywood began showing up and sitting to her right on the stage. The toll her political positions have wreaked on her Queenly-ness is beginning to show. The Oprah Winfrey Network (OWN) is in the red with shareholders.
OWN is in partnership with Discovery Communications. The Wall Street Journal says this:
“The losses will increase for a period of time, and the funding will increase for a period of time,” Discovery CEO David Zaslav said at an investor conference organized by UBS AG. Discovery has spent $254 million funding OWN through Sept. 30, according to securities filings. Source (says $254M was wasted)
With the recent premieres (and the attendant PR hoopla) of OWN shows Oprah’s Lifeclass and The Rosie O’Donnell Show, you might think that finally the ratings for OWN: The Oprah Winfrey Network would rise above those of Discovery Health that it replaced in January
If you thought that, you may wish to think again.
Here are the comparisons across all the adult viewership demos I have between OWN in October, 2011 vs. Discovery Health in October, 2010.
Total Day Avg. viewership: Down 12%
Total Day Women 18-34 viewership: Down 30%
Total Day Women 18-49 viewership: Down 15%
Total Day Women 25-54 viewership: Down 4% (likely the ad target demo for OWN)
Total Day Adults 18-49 viewership: Down 15%
It’s not a surprise that OWN isn’t attracting as many men as Discovery Health, but the fact that it’s still not attracting as many women is a big problem, to put it lightly.
It always seemed to me that the financial play for Discovery was:
Replace Discovery Health with OWN
Negotiate up the network’s subscriber fees from the cable and satco’s.
As Dr. Phil might ask “How’s that workin’ out for ya?”
Seems no one cared that her daytime phenomena was going black. ‘Back in the day,’ before the 24/7 news shows, women on both sides of the aisle watched Oprah in the afternoon. The eventual changes weren’t too subtle, and I’ll repeat: the Hollywood’s Left saw Oprah as a useful tool. They changed everything, including Oprah’s heart and mind – not to mention her programming. Those airbrushed covers of O didn’t help her image either. We began to understand that Oprah no longer cared that truth and integrity should triumph.