Since Tiger Woods’ infidelities hit the public, Bloomberg says nary-a-one has aired on prime time television or 19 cable channels – nothing since late November…with one exception – Gillette running on November 29th the day after the accident. Update 12-11-09 See link to Tag Heuer dropping Tiger below. 12-13-09 update below – see link to Jamie Jungers and Tiger’s father.
The last prime-time ad featuring the 33-year-old golfer was
a 30-second Gillette spot on Nov. 29, according to New York-
based Nielsen. Woods also was absent from ads on a number of
weekend sports programs, including NFL games, Nielsen said.
“Last weekend there wasn’t any advertisement during those
games,” said Aaron Lewis, a spokesman at Nielsen.
The No. 1 ranked golfer’s standing with the public has
plunged in the wake of reports of infidelity that followed a
Nov. 27 car accident outside his home near Orlando, Florida.
Woods’s ranking among celebrity endorsers plunged to 24th from
6th, according to the Davie Brown Index, which is used to gauge
the ability of personalities to influence shoppers.
This report says that Woods was named the fourth highest paid celebrity the the 12-months from June 2008-June 2009. In October, he became the first athlete to top $1 billion in career earnings.
Gillette says they have not pulled any ads featuring Tiger, but the golf season is winding-down, so it may be an natural occurrence that we are not seeing the randy athlete in prime time ads. Read information on Tiger’s sponsors, and the first to drop him, here.
Related and Background:
Tiger in Sex Rehab Cleaning Up His Image? Tiger in Capt Town or Arizona?